The web hosting is “the” first value-added activity of the “hosting” sector. It could be positioned on a booming market, driven by the explosion of e-commerce. As a result, many players add the new string to their bow to support their development. As for historical web hosts, they do not know the crisis and reported growth of up to 35%. They almost became IT service provider, offering management of a site from its creation to its operation.
Customer demands are moving toward greater performance and security with availability rate exceeding 99.9%. To achieve this, the hosts expect on Cloud Computing, Virtualization and expertise around the main CMS like Prestashop or Majento as well as industry standard framework like drupal.
E-commerce: “The backbone of the hosting industry”
E-commerce portals are also growing to facilitate web hosting companies’ income. “E-commerce is the backbone of web hosting growth, “says Olivier Beaudet, CEO of Claranet.” Past few years, e-commerce activity was marginal for many of our customers but is now becoming significant for their business.
High performance is not an option!
Internet users are increasingly sensitive to loading time of web pages. The website owners are therefore seeking efficient infrastructure and flawless management of peak loads. In response, hosts rely on standardization of CMS, faster cloud hosting with reasonable cost such as Pantheon drupal and work closely with web developers.
“Internet users are no longer having any patients. If your site is too slow, they leave and only rarely return. “This is the summary of the situation given by a CEO of major web hosting company. His view is supported by many others views. A recent U.S. study illustrates this trend climb up. One second delay to display the Amazon home page to bring down its annual sales of $ 1.6 billion. Another figure, still on Amazon, a latency of 100 ms implies a loss of more than 1% of sales. At Yahoo, 400 ms too make him lose 7-9% of traffic.
An average online shopper expects that web pages load up in two seconds. Beyond three seconds, up to 40% of online shoppers leave the site. This figure rises to 74% when the waiting time exceeds five seconds “Once these visitors away, it is very difficult to get them back. 88% of online consumers are less likely to consult with a new site that they did not have a good experience, “the study concludes. So site owner can now prefer to use cost-effective, faster and easy to maintain hosting like drupal hosting with structured SSL in low cost. Moreover, if someone wishes to get update from this hosting site they can easily follow their twitter.
A slow site is heavily penalized by users. But he is also degrades its Google ranking in the search engine. The Web giant integrates criteria loading speed in its ranking of web pages. He even divided the Web into two categories: fast sites that charge in less than 1.5 seconds, and the slow sites, beyond the second and a half.
But the trend is mostly “close” the user of the web server in order to reduce the latency between the site and infrastructure. The principle is to increase the mesh network so that the user connects to a server geographically close enough.
If it can still increase slightly, optimizing infrastructure begins to reach its limits, supported by many web hosts. However, there is a great room for improvement in the optimization software. If the encoding of the web site is not really the responsibility of the host, it can however provide advice at the system or content management (Content Management System) CMS, which is the basis of the website. Specialization around major CMS increases site performance tremendously.
And in this area, the big trend is to opt for “open” platforms such as Prestashop Majento, Drupal or Joomla. They can create a site from existing bricks. As these bricks are known, the host can optimize some of its infrastructure for a particular CMS. This is of course easier than optimizing servers specifically for each website.
Finally, now most customers have the choice of a proprietary CMS are all moving towards these open platforms like drupal ,joomla and wordpress. This standardization of CMS is the one of the major current trends in performance optimization.