Microsoft launches So.cl, its social search engine

Microsoft launched Sunday, May 20, its own network social site So.cl, developed by its division FUSE Labs. This division specializes in research on social networks, real time and media rich. In terms of features, the site offers a search bar from which users can share and comment on their results with their contacts. So.cl also proposes to comment on a video as a group through a viewing window and a chat module common. The principle is reminiscent of Pinterest, with the idea of sharing content found on the Web and aggregated on one page, depending on their interests. The site also reminds Tumblr, with the ability to add content on So.cl with a simple bookmark in the bookmarks bar.

NOT A COMPETITOR OF FACEBOOK

The launch of a social network that Microsoft can surprise, as the Redmond company is already involved in Facebook. Moreover, the social network, entered the stock market Friday, May 18, already offers several features from Microsoft, such as Bing or Skype video chat. On Facebook, Microsoft is the second largest publisher in terms of application users, behind the giant of the social game, Zynga. Thursday, May 10, Microsoft also announced the integration of Facebook features in its search engine. Bing now displayed in search results, content from Facebook.

Microsoft denies wanting to compete with the company of Mark Zuckerberg. To connect to the site, So.cl indeed proposes to use its Windows Live ID or that of Facebook. On the ” about “page, Microsoft states that” So.cl is not meant to replace comprehensive tools to search or social networking “.” This is an experimental research project using minimal functionality combining research and social network for learning, “adds the firm.

For Microsoft, it could s’ act to develop capabilities to compete with Google and its social network, Google +. As the firm of Mountain View, Microsoft seeks indeed to integrate social functions in its search engine and research in its new social network.

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